This sweet heat pork and poultry rub is very versatile. It starts out sweet and then has a subtle back-end kick much in the same fashion as our insanely popular Holy Voodoo. It is fantastic on ribs, pulled pork, chicken, turkey, seafood, smoked cream cheese, and popcorn.
The rub is sweet, but not overly sweet. In fact, it is less sugary than 6 of our current seasonings. Texas Sugar is just a catchy name that we always wanted to use!
The history of the seasoning comes from Matt’s competition BBQ days. Many folks have “gotten paid” at BBQ competitions using this rub on their ribs, pork, and chicken entries at KCBS and IBCA competitions.