For beef…especially nice thick steaks on a hot grill…there is nothing like Cow Lick. Its a kick comes from a hefty dose of fresh ground pepper balanced with kosher salt, chilies, herbs, and spices. Though sugar-free, it can be mixed with sugar for when you desire a caramelized crust. Cow Lick is a natural on hamburgers and makes a great sprinkle for fresh sliced tomatoes, eggs, or whatever you desire a peppery kick. Best on steak and brisket. Medium heat level.